Two New Figures

Hey guys I’m back with another update this week and as I missed last Friday I thought it only fair to announce two characters.

Into the extension:
First we have The Puppet Master. Classic Fantastic Four villain and alongside his step-daughter Alicia has contributed hugely to the FF Universe.



Right our second entry today is Shanna The She-Devil.



Figurine Preview:
This week’s figurine preview is Omega Red. We’ve worked hard on this figure trying to catch the energy he has and make sure the tendrils look good. We’ve missed our cut-off point for the character as the next special so that goes to Ronan, but it does mean that Omega Red will feature at some point in the not too distant future.




A few points:
Multi and double packs: I personally love the idea of getting as many figurines out as possible as I would love to get every member of the Marvel Universe. The problem we have with multi packs is finding an ideal price point and making sure we’re not flooding the market with too many figurines. A lot of people are looking at their budgets now and making cuts, I’d hate to lose collectors due to them not being able to afford all the multi-packs and so stopping their collection – there are a lot of collectors who want to collect the whole series but at an affordable price. I am still talking to my marketing department about double packs and at the moment the conclusion seems to be that two normal sized figures may not be as successful as one normal and one special sized character. What do you guys think?

I also wanted to address the issue of Fin Fang Foom breakages. First off, I can only apologise if you’ve received a broken figurine. When we first start the sculpting process we do consider if a figurine is going to have problems later down the line. We often check with the sculptor to make sure we can package the figure effectively, while retaining the pose and detail we want. Obviously some figures are going to be more problematic than others, but once we’ve sent the figure to the factory we do get it back in the packaging. Often we’ll throw the box around and put pressure on it, if we think it can be better or needs ties to hold the figure in place we make the changes.

There’s always the chance that something will get broken in the mail, but I am dismayed that after all we go through some figures end up with a high breakage rate. I’ve passed comments on to our production team and I’m hopeful that we can limit the numbers of broken figures you guys get. At the very least I will be testing the boxes more vigorously in the future.