Ok first sorry for lack of update yesterday, as Dan said I was a little busy and then we were lucky enough to see Iron Man 2 – which by the way is really good, if you liked the first one I recommend the sequel.
Anyway, there's a lot going down in the comments section and I thought I'd start with some answers.
This Year's Special order:Fin Fang Foom – out
Cloak and Dagger – out on 20th May
Ronan the Accuser – 29th July
Sasquatch and Puck – Sept
Blob – Nov
Subscriber SpecialsDefinitely an interesting idea but at this stage it's nothing more. I do agree that it's good to reward the subscribers for their loyalty but I also understand that it would be slightly unfair to collectors who can not subscribe directly from us (some foreign markets) and collectors who've been with us from day one but gone through their newsagent. At the moment I believe that subscribers get a little bit of money off each special but it would be nice to reward them in other ways that don't mean non-collectors miss out and ebay sellers rub there hands. Perhaps additional gifts of plinths or binders could be done but this is something we'll have to discuss in detail here at Eaglemoss.
Frequency of SpecialsI've noticed that a number of people have asked that we increase the frequency of specials. At the moment we're going to be keeping to 5-6 a year.
The reason for this can best be summed up by a phone call I received yesterday. I spoke to a collector who was considering/in the process of canceling his subscription because it was costing him too much each month. He collected Marvel and DC and basically pointed out that every month his package arrives with 4 normal figures and at least one special. With everyone tightening their belts, he simply couldn't afford this anymore. Now I know that he could cut down on specials or drop just one collection but (and I think the response to green Quicksilver backs this up) many collectors want all figures and are not happy to miss out.
The collector in question even suggested that if we kept to just 3 specials a year he'd probably keep collecting. Now I'm not suggesting we're going to drop the number of specials, but we certainly don't want to increase their numbers so that they are no longer 'special'. There's definitely arguments on both sides for specials so it's important we balance this well.
Multi-PacksAs I've said before we're still uncertain about double and multi packs. It's not entirely correct to say that Prof X. & Lilandra or Ka-Zar & Zabu were failures and that's the reason we're not doing more. One of the main problems is the increase in the cost of manufacturing since the project began. The DC collection costs £6.99 per issue compared to Marvel's £5.99, so when looking at double packs, it's not just as simple as doubling the standard price, it may need to be double the DC price. Would you be happy to pay £13.99?
The other thing is the type of double pack. A lot of great ideas have been posted in the comments section for double packs. Some people have suggested that Prof. X and Ka-Zar did poorly because of the character choice. The problem is that one of the most requested double packs is Pyro and Avalanche and personally I wouldn't consider these anymore appealing to the casual buyer. I'm not saying they are a bad choice but as one commenter was suggesting that double packs (and specials in general) need to wow people walking into Forbidden Planet, then are Pyro and Avalanche or Northstar and Aurora going to do that? Not saying they won't but maybe a Young Avengers or modern double pack would do a better job. If I announced that the next double pack was Iron Lad and Patriot I think there would be a huge uproar amongst a lot of collectors – I'd love to see the comments ;)
We need to keep a good balance to the entire collection to try and get casual buyers involved but also give the long term collectors what they want.
Over the course of this collection we've tried a number of different types of special. We've had the classic Hulk/Kingpin/Juggernaut type special, the mega specials, a movie special and the Abomination special. Each special seems to appeal to a different part of the community more and we really need to keep a good balance.
If we have a look at the DC collection we can see they've tried a few other specials such as the Batman on Bike and Superman Statue. These two specials have split the collectors right down the middle.
In short, I think it's important to try new things with the specials but not go too far away from how the collection started. Double packs are certainly a prospect for this collection and we're looking at putting more in.
New vs Old CharactersThe debate on including the popular characters again in different poses or costumes is an interesting one. Of course, releasing a new Spider-Man figure and mag would ensure more sales in comic shops but from previous comments I think a lot of current subscribers would feel cheated. At the moment it's a very mixed message on this subject. It seems to me that a lot of current collectors are more interested in adding new characters than redoing old (but more popular) ones. Maybe I'm wrong (and that's what the comment section and forum is for) but it seems the majority are against repeating characters with the exception of some figures that people want redone – original Beast.
From our point of view it's important to keep a good mix of modern and old characters to ensure we get the best out of the Marvel Universe and don't alienate any collector. Just remember that the guys on the forum get to choose at least 3 characters for each extension. Last time the top four were: Spiral, Moondragon, Toad and Tigershark, so no really modern characters.
Anyway, I think that's enough ranting from my point of view, let me know what you think on the subjects, a friendly debate is always healthy.
Before I do go I'd like to leave you with the work in progress shots of Siryn (the comp winner's pick). I'll let the images do the talking.
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P.S. Games workshop paints are best for the figures.